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Turning Healthcare Marketing Challenges into Opportunities in the Post-COVID World

COVID-19 has brought us all into a time of great uncertainty. It is a time when we all are worried about the future. The effect is the same across businesses including healthcare sector. Despite the challenges, we have to understand the importance of making the next move and focusing on innovation while accepting the changed […]

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Importance of Subject Matter Experts in Healthcare Marketing Campaigns

Subject matter experts (SMEs) are the ones who have a deeper understanding and knowledge of a particular field and how it operates. They are extremely valuable for any company, especially in the healthcare industry. Healthcare industry is very distinct from other industries and it requires specialised industry-oriented knowledge to drive business growth in this field. […]

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COVID-19 Lockdown Begets the Current Marketing Shift Towards Digital Media

It has been more than 12 weeks since the country has gone under government-imposed lockdown due to COVID-19. The time in isolation has allowed many people and business leaders to fall back and ponder the hits & misses for their businesses and plan a future strategy to deal with the economic impact of COVID-19. We […]

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A Strategic Talent Partner: Need of the Hour

Recently, I was at a position where I had to evaluate the situation of the recruiting businesses. I was amazed by the job portals operating in the market. While some of them are using a detailed scale to elaborate candidate profile to the recruiter, some of them were delivering the same results with a comparatively […]

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Reshaping Healthcare Marketing for Public Interest

When it comes to healthcare marketing and attracting audiences, not all target audiences understand what you are talking about. At Aarohan Healthcare Services, our prudence is to deliver worthy marketing services to the right audience and spread consumer awareness. This beckons a good measure of consumer understanding. Healthcare as a whole is a tricky industry […]

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Why do you need a Healthcare Consultant?

For most of my professional career, I used to be suspicious of anyone calling themselves a consultant. I used to hold the much touted view: “a consultant is one who will hire your watch to tell you the time”. Basically a mistrust that consultants are there to tell you what you know – to learn [...] Read More
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Moving towards a Competency-based Interviewing Process

There was an unspoken tension hung in the room. The CEO had called for an unplanned meeting. The nursing head, medical head, training and HR head were all there. They were given less than 12 hours to come prepared on innovative solutions to improve quality of nursing hires. The HR head was sharing his challenges [...] Read More
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India – The Hub of Healthcare for Domestic & International Markets

India is always known for its tourism services and beautiful destinations. With time, India has gained an important position in the world’s medical tourism list too. A large number of medical tourists are congregating to India to receive the best treatments at a cheaper price. Moreover, in the last few years, Indian medical practitioners and [...] Read More
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Reasons Why We Need Healthcare Marketing!

India is on the cusp of witnessing a huge change. We have seen accelerated growth of the healthcare industry with hospitals coming up, at a pace so rapid, that it is hard to fathom. The world of healthcare here is seeing both private as well as foreign investments as the Indian healthcare sector is expected to grow at […]

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Are you doing enough for infection control?

Reducing the risks of disease causing bacteria in healthcare settings is among the most important tasks that a healthcare facility should pay attention to. The burden of Healthcare Associated Infections According to the International Nosocomial Infection Control Consortium (INICC), 1 in 20 in the United States, 1 in 10 in the European Union and 1 [...] Read More