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9 Healthcare Marketing Trends to Embrace in 2023

Overview What is the 1st thing that a person does when they need to look for something? Traditionally, they might ask someone from their close circle and otherwise they might pick up their mobile devices & search online. When it comes to healthcare, this process remains the same & in fact becomes even more crucial, […]

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How to use Hospital Marketing to Attract Affluent Customers

Affluent consumers usually do not care to pay a big price for luxury goods but when it comes to healthcare, the bias is ever visible. The expectation is that insurance services will cover all the expenses, although this does not happen in most of the cases. Despite the bias, the consumers often pay larger amounts […]

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How to Find the Best Healthcare Marketing Agency for Your Business Needs

Choosing the right healthcare marketing agency can help elevate your business’ growth. It not only establishes a brand identity for you but also improves longevity of your practice. The healthcare landscape is becoming more competitive day by day making it more difficult for businesses to thrive. Having the right marketing agency on board can help […]

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Effective Marketing Strategy is needed for making a Hospital Successful

Hospital marketing or healthcare marketing can be difficult. However, it took us to walk a long way through to understand the mantra of success. A well-planned hospital marketing strategy is much needed to make your hospital successful. We need to understand that the healthcare sector is gradually becoming competitive day-by-day. Also, with the easy availability […]

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How Healthcare Organizations Can Benefit from Personal Branding?

Personal branding is important for healthcare providers to stay ahead of the curve, with new technologies and procedures being introduced all the time. It can be a huge asset for both individuals and healthcare organizations. But to fully utilize its power, it has to be used correctly. In this blog, we’ll take a look at […]

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How to Successfully Modernize Your Traditional Marketing Strategy

If you want to be successful with your traditional marketing strategy, you need to modernize it. Traditional marketing is based on the idea of reaching as many people as possible with your message. But this approach is no longer effective. Today, consumers are more selective and have more choices than ever before. You need to […]

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Will Behavioral Psychology Become The Future Of Marketing

The advancement of technology and how quickly it is growing has forced marketing to change as well. There are now more opportunities when it comes to marketing your company because there are so many ways people can achieve success now. This is all thanks to behavioral psychology, which allows you to approach people in a […]

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Modular Marketing: A Beneficiary Tool For Pharma Marketing

The Healthcare industry is blossoming rapidly, especially after the pandemic. Apart from hospitals, pharma companies are also blooming along the trend and this has led to the significant need for pharma marketing.  Pharma marketing is one of the most important and complex aspects of the pharmaceutical industry. It involves developing service promotion in a manner […]

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A Secret You Didn’t Know About Marketing Funnel in Healthcare!

Whether you are a healthcare organization that is just starting out, or have been in the game for a while, one thing you might not be aware of is the marketing funnel. In this blog post, we take a look at the marketing funnel, what it’s able to do and how it differs from other […]

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The State of Healthcare Marketing 2022

Healthcare is one of the most important and rapidly-growing industries in the world, and marketers are trying to tap into that market by coming up with innovative ways to market their products and services. In this blog, we take a look at the state of healthcare marketing in 2022 and see how technology is playing […]

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