How to go about choosing a great healthcare marketing agency in India The consumerisation of the healthcare industry has brought with it certain challenges for healthcare institutions, making it imperative to hire a healthcare marketing agency to reach out to its audiences and engage meaningfully with patients. However, healthcare marketing agencies need to be specialised […]
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And what your healthcare marketing services agency should be doing for you Marketing has gone through a massive change over the years. Its importance is highlighted by the change in the very nature of marketing itself – a conversation. Healthcare marketing has become even more important based on how critical the role of these conversations […]
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Overview What is the 1st thing that a person does when they need to look for something? Traditionally, they might ask someone from their close circle and otherwise they might pick up their mobile devices & search online. When it comes to healthcare, this process remains the same & in fact becomes even more crucial, […]
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Affluent consumers usually do not care to pay a big price for luxury goods but when it comes to healthcare, the bias is ever visible. The expectation is that insurance services will cover all the expenses, although this does not happen in most of the cases. Despite the bias, the consumers often pay larger amounts […]
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Choosing the right healthcare marketing agency can help elevate your business’ growth. It not only establishes a brand identity for you but also improves longevity of your practice. The healthcare landscape is becoming more competitive day by day making it more difficult for businesses to thrive. Having the right marketing agency on board can help […]
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Hospital marketing or healthcare marketing can be difficult. However, it took us to walk a long way through to understand the mantra of success. A well-planned hospital marketing strategy is much needed to make your hospital successful. We need to understand that the healthcare sector is gradually becoming competitive day-by-day. Also, with the easy availability […]
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Personal branding is important for healthcare providers to stay ahead of the curve, with new technologies and procedures being introduced all the time. It can be a huge asset for both individuals and healthcare organizations. But to fully utilize its power, it has to be used correctly. In this blog, we’ll take a look at […]
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If you want to be successful with your traditional marketing strategy, you need to modernize it. Traditional marketing is based on the idea of reaching as many people as possible with your message. But this approach is no longer effective. Today, consumers are more selective and have more choices than ever before. You need to […]
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The advancement of technology and how quickly it is growing has forced marketing to change as well. There are now more opportunities when it comes to marketing your company because there are so many ways people can achieve success now. This is all thanks to behavioral psychology, which allows you to approach people in a […]
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The Healthcare industry is blossoming rapidly, especially after the pandemic. Apart from hospitals, pharma companies are also blooming along the trend and this has led to the significant need for pharma marketing. Pharma marketing is one of the most important and complex aspects of the pharmaceutical industry. It involves developing service promotion in a manner […]
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