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Turning Healthcare Marketing Challenges into Opportunities in the Post-COVID World

COVID-19 has brought us all into a time of great uncertainty. It is a time when we all are worried about the future. The effect is the same across businesses including healthcare sector. Despite the challenges, we have to understand the importance of making the next move and focusing on innovation while accepting the changed […]

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Importance of Subject Matter Experts in Healthcare Marketing Campaigns

Subject matter experts (SMEs) are the ones who have a deeper understanding and knowledge of a particular field and how it operates. They are extremely valuable for any company, especially in the healthcare industry. Healthcare industry is very distinct from other industries and it requires specialised industry-oriented knowledge to drive business growth in this field. […]

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COVID-19 Lockdown Begets the Current Marketing Shift Towards Digital Media

It has been more than 12 weeks since the country has gone under government-imposed lockdown due to COVID-19. The time in isolation has allowed many people and business leaders to fall back and ponder the hits & misses for their businesses and plan a future strategy to deal with the economic impact of COVID-19. We […]

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Reshaping Healthcare Marketing for Public Interest

When it comes to healthcare marketing and attracting audiences, not all target audiences understand what you are talking about. At Aarohan Healthcare Services, our prudence is to deliver worthy marketing services to the right audience and spread consumer awareness. This beckons a good measure of consumer understanding. Healthcare as a whole is a tricky industry […]

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India – The Hub of Healthcare for Domestic & International Markets

India is always known for its tourism services and beautiful destinations. With time, India has gained an important position in the world’s medical tourism list too. A large number of medical tourists are congregating to India to receive the best treatments at a cheaper price. Moreover, in the last few years, Indian medical practitioners and [...] Read More
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Reasons Why We Need Healthcare Marketing!

India is on the cusp of witnessing a huge change. We have seen accelerated growth of the healthcare industry with hospitals coming up, at a pace so rapid, that it is hard to fathom. The world of healthcare here is seeing both private as well as foreign investments as the Indian healthcare sector is expected to grow at […]

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