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How Healthcare Organizations Can Benefit from Personal Branding?

Personal branding is important for healthcare providers to stay ahead of the curve, with new technologies and procedures being introduced all the time. It can be a huge asset for both individuals and healthcare organizations. But to fully utilize its power, it has to be used correctly. In this blog, we’ll take a look at […]

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How to Successfully Modernize Your Traditional Marketing Strategy

If you want to be successful with your traditional marketing strategy, you need to modernize it. Traditional marketing is based on the idea of reaching as many people as possible with your message. But this approach is no longer effective. Today, consumers are more selective and have more choices than ever before. You need to […]

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Will Behavioral Psychology Become The Future Of Marketing

The advancement of technology and how quickly it is growing has forced marketing to change as well. There are now more opportunities when it comes to marketing your company because there are so many ways people can achieve success now. This is all thanks to behavioral psychology, which allows you to approach people in a […]

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Modular Marketing: A Beneficiary Tool For Pharma Marketing

The Healthcare industry is blossoming rapidly, especially after the pandemic. Apart from hospitals, pharma companies are also blooming along the trend and this has led to the significant need for pharma marketing.  Pharma marketing is one of the most important and complex aspects of the pharmaceutical industry. It involves developing service promotion in a manner […]

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A Secret You Didn’t Know About Marketing Funnel in Healthcare!

Whether you are a healthcare organization that is just starting out, or have been in the game for a while, one thing you might not be aware of is the marketing funnel. In this blog post, we take a look at the marketing funnel, what it’s able to do and how it differs from other […]

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The State of Healthcare Marketing 2022

Healthcare is one of the most important and rapidly-growing industries in the world, and marketers are trying to tap into that market by coming up with innovative ways to market their products and services. In this blog, we take a look at the state of healthcare marketing in 2022 and see how technology is playing […]

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Digital Transformation in the Healthcare Industry

The past two decades have seen significant advancements in the field of medicine as well as for the entire healthcare industry. During the 1990s people had to stand in long queues and wait for their turn with the doctor but today we are just a click away. We remember a time when for a small […]

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Turning Healthcare Marketing Challenges into Opportunities in the Post-COVID World

COVID-19 has brought us all into a time of great uncertainty. It is a time when we all are worried about the future. The effect is the same across businesses including healthcare sector. Despite the challenges, we have to understand the importance of making the next move and focusing on innovation while accepting the changed […]

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Importance of Subject Matter Experts in Healthcare Marketing Campaigns

Subject matter experts (SMEs) are the ones who have a deeper understanding and knowledge of a particular field and how it operates. They are extremely valuable for any company, especially in the healthcare industry. Healthcare industry is very distinct from other industries and it requires specialised industry-oriented knowledge to drive business growth in this field. […]

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COVID-19 Lockdown Begets the Current Marketing Shift Towards Digital Media

It has been more than 12 weeks since the country has gone under government-imposed lockdown due to COVID-19. The time in isolation has allowed many people and business leaders to fall back and ponder the hits & misses for their businesses and plan a future strategy to deal with the economic impact of COVID-19. We […]

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