If you want to be successful with your traditional marketing strategy, you need to modernize it. Traditional marketing is based on the idea of reaching as many people as possible with your message. But this approach is no longer effective. Today, consumers are more selective and have more choices than ever before. You need to […]
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The advancement of technology and how quickly it is growing has forced marketing to change as well. There are now more opportunities when it comes to marketing your company because there are so many ways people can achieve success now. This is all thanks to behavioral psychology, which allows you to approach people in a […]
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The Healthcare industry is blossoming rapidly, especially after the pandemic. Apart from hospitals, pharma companies are also blooming along the trend and this has led to the significant need for pharma marketing. Pharma marketing is one of the most important and complex aspects of the pharmaceutical industry. It involves developing service promotion in a manner […]
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Whether you are a healthcare organization that is just starting out, or have been in the game for a while, one thing you might not be aware of is the marketing funnel. In this blog post, we take a look at the marketing funnel, what it’s able to do and how it differs from other […]
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Healthcare is one of the most important and rapidly-growing industries in the world, and marketers are trying to tap into that market by coming up with innovative ways to market their products and services. In this blog, we take a look at the state of healthcare marketing in 2022 and see how technology is playing […]
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The past two decades have seen significant advancements in the field of medicine as well as for the entire healthcare industry. During the 1990s people had to stand in long queues and wait for their turn with the doctor but today we are just a click away. We remember a time when for a small […]
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COVID-19 has brought us all into a time of great uncertainty. It is a time when we all are worried about the future. The effect is the same across businesses including healthcare sector. Despite the challenges, we have to understand the importance of making the next move and focusing on innovation while accepting the changed […]
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Subject matter experts (SMEs) are the ones who have a deeper understanding and knowledge of a particular field and how it operates. They are extremely valuable for any company, especially in the healthcare industry. Healthcare industry is very distinct from other industries and it requires specialised industry-oriented knowledge to drive business growth in this field. […]
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It has been more than 12 weeks since the country has gone under government-imposed lockdown due to COVID-19. The time in isolation has allowed many people and business leaders to fall back and ponder the hits & misses for their businesses and plan a future strategy to deal with the economic impact of COVID-19. We […]
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When it comes to healthcare marketing and attracting audiences, not all target audiences understand what you are talking about. At Aarohan Healthcare Services, our prudence is to deliver worthy marketing services to the right audience and spread consumer awareness. This beckons a good measure of consumer understanding. Healthcare as a whole is a tricky industry […]
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