COVID-19 Lockdown Begets the Current Marketing Shift Towards Digital Media
It has been more than 12 weeks since the country has gone under government-imposed lockdown due to COVID-19. The time in isolation has allowed many people and business leaders to fall back and ponder the hits & misses for their businesses and plan a future strategy to deal with the economic impact of COVID-19. We all know & are aware that the situation would not be the same after the lockdown completely ends. Thus, to keep moving and be valid at all times, we need to quickly adapt to the changing conditions in all aspects of our life.
In such a situation, where going out has been minimized and we all are forced to sit at home, conducting offline marketing has become meaningless for businesses. With a large number of people spending most of their time online during the lockdown period, shifting marketing efforts towards digital becomes a lot more sensible way of maintaining brand presence in the consumer’s mind. Further with the increase in virtual information exchanges, digital media is expected to take a greater place in community in post lockdown era.
What the world is going through at the moment is very new & strange for both the consumers and businesses. The time is difficult and has to be handled with sensitivity rather than seeing this as an opportunity to exploit the situation. This is a time when mere reputation is not going to work unless the brand focuses on its goodwill & quality. Hence, to ensure its place in the market, a brand should focus on posting consistent messages and information through digital media. It is perhaps the time to be visible and utilize all digital channels to their maximum.
Brands who have been investing in digital media for many years now are bound enjoy the fruits. However, the situation does not become any less positive for those brands who have quickly turned around in time and redirected their efforts towards digital marketing. With redirection, it is also essential to plan digital marketing tactics that are specific for your own business/brand. Not every strategy works for every business and a little trial and error is needed to identify the best & profitable approach for growth & success. Keeping some fundamentals in mind and developing a specific strategy that works for your brand is definitely the need of the hour.
With being the marketing of the future, digital marketing also offers many benefits over offline marketing such as incredible accuracy in tracking results. This helps in easily detecting strategies which are producing results and which need some work to be done. At Bhaav, the marketing genre of Aarohan Healthcare Services, we offer excellent digital marketing services with the help of our efficient team of industry experts. Our diverse team of talented professionals ensure that your brand gets the best exposure through digital media channels with the support of great content & creatives. Our years of experience is going to make you win the situation with greater digital media exposure.