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Reshaping Healthcare Marketing for Public Interest

When it comes to healthcare marketing and attracting audiences, not all target audiences understand what you are talking about. At Aarohan Healthcare Services, our prudence is to deliver worthy marketing services to the right audience and spread consumer awareness. This beckons a good measure of consumer understanding. Healthcare as a whole is a tricky industry […]

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Why do you need a Healthcare Consultant?

For most of my professional career, I used to be suspicious of anyone calling themselves a consultant. I used to hold the much touted view: “a consultant is one who will hire your watch to tell you the time”. Basically a mistrust that consultants are there to tell you what you know – to learn [...] Read More
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Moving towards a Competency-based Interviewing Process

There was an unspoken tension hung in the room. The CEO had called for an unplanned meeting. The nursing head, medical head, training and HR head were all there. They were given less than 12 hours to come prepared on innovative solutions to improve quality of nursing hires. The HR head was sharing his challenges [...] Read More
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India – The Hub of Healthcare for Domestic & International Markets

India is always known for its tourism services and beautiful destinations. With time, India has gained an important position in the world’s medical tourism list too. A large number of medical tourists are congregating to India to receive the best treatments at a cheaper price. Moreover, in the last few years, Indian medical practitioners and [...] Read More
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Reasons Why We Need Healthcare Marketing!

India is on the cusp of witnessing a huge change. We have seen accelerated growth of the healthcare industry with hospitals coming up, at a pace so rapid, that it is hard to fathom. The world of healthcare here is seeing both private as well as foreign investments as the Indian healthcare sector is expected to grow at […]

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Are you doing enough for infection control?

Reducing the risks of disease causing bacteria in healthcare settings is among the most important tasks that a healthcare facility should pay attention to. The burden of Healthcare Associated Infections According to the International Nosocomial Infection Control Consortium (INICC), 1 in 20 in the United States, 1 in 10 in the European Union and 1 [...] Read More
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