Unlike other domains, you cannot invite people in the healthcare sector to choose your services. They will only come to your door when they need medical care. On top of that, increasing patient volume has two additional challenges – accommodating more people during busy times and luring more patients in when it isn’t busy. Patient […]
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Hospital marketing or healthcare marketing can be difficult. However, it took us to walk a long way through to understand the mantra of success. A well-planned hospital marketing strategy is much needed to make your hospital successful. We need to understand that the healthcare sector is gradually becoming competitive day-by-day. Also, with the easy availability […]
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One in ten of the working population is employed by the health and social care sectors together. This is the current scenario of the UK’s healthcare sector. For a long time, UK has been facing a shortage of healthcare staff. The shortage is predicted to grow larger in the coming years. This could mean serious […]
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Hospital buildings are complex by design. They require a lot of energy in the early planning and design, involving a wide range of areas and high requirements. One of the most crucial components in the initial planning, construction, or reconstruction and expansion stages of the hospital construction process is the planning for medical equipment. Better […]
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Hiring is a lengthy process that requires a lot of efforts. If we talk about the healthcare industry, the amount of work and expertise multiples. While hiring for the healthcare industry one needs to make sure that the candidate an ideal fit as one cannot take a chance with wrong recruitment. Sounds terrifying? Well, we […]
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Personal branding is important for healthcare providers to stay ahead of the curve, with new technologies and procedures being introduced all the time. It can be a huge asset for both individuals and healthcare organizations. But to fully utilize its power, it has to be used correctly. In this blog, we’ll take a look at […]
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If you want to be successful with your traditional marketing strategy, you need to modernize it. Traditional marketing is based on the idea of reaching as many people as possible with your message. But this approach is no longer effective. Today, consumers are more selective and have more choices than ever before. You need to […]
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The advancement of technology and how quickly it is growing has forced marketing to change as well. There are now more opportunities when it comes to marketing your company because there are so many ways people can achieve success now. This is all thanks to behavioral psychology, which allows you to approach people in a […]
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The Healthcare industry is blossoming rapidly, especially after the pandemic. Apart from hospitals, pharma companies are also blooming along the trend and this has led to the significant need for pharma marketing. Pharma marketing is one of the most important and complex aspects of the pharmaceutical industry. It involves developing service promotion in a manner […]
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Whether you are a healthcare organization that is just starting out, or have been in the game for a while, one thing you might not be aware of is the marketing funnel. In this blog post, we take a look at the marketing funnel, what it’s able to do and how it differs from other […]
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