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Why Your Healthcare Business Needs an Integrated Marketing Agency

In today’s highly competitive healthcare industry, establishing a strong online presence and effectively reaching your target audience is crucial for success. This is where an integrated marketing agency can play a pivotal role.  By partnering with an agency that specializes in healthcare marketing, you can unlock growth opportunities, enhance visibility, and stay ahead of the […]

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Integrated Marketing Done Right: Tips and Strategies for Success in Healthcare

In today’s fast-paced digital world, marketing has become more complex than ever before. With the advent of multiple marketing channels, it has become challenging for businesses, specifically healthcare businesses, to reach their target audience effectively. That’s where integrated marketing comes in. What is Integrated Marketing? Integrated marketing is a holistic approach to marketing that uses […]

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Five Things your Healthcare Marketing Agency Must Have

How to go about choosing a great healthcare marketing agency in India The consumerisation of the healthcare industry has brought with it certain challenges for healthcare institutions, making it imperative to hire a healthcare marketing agency to reach out to its audiences and engage meaningfully with patients. However, healthcare marketing agencies need to be specialised […]

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How Do You Plan For Medical Equipment During The Construction Of A Hospital?

Hospital buildings are complex by design. They require a lot of energy in the early planning and design, involving a wide range of areas and high requirements. One of the most crucial components in the initial planning, construction, or reconstruction and expansion stages of the hospital construction process is the planning for medical equipment. Better […]

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Modular Marketing: A Beneficiary Tool For Pharma Marketing

The Healthcare industry is blossoming rapidly, especially after the pandemic. Apart from hospitals, pharma companies are also blooming along the trend and this has led to the significant need for pharma marketing.  Pharma marketing is one of the most important and complex aspects of the pharmaceutical industry. It involves developing service promotion in a manner […]

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A Secret You Didn’t Know About Marketing Funnel in Healthcare!

Whether you are a healthcare organization that is just starting out, or have been in the game for a while, one thing you might not be aware of is the marketing funnel. In this blog post, we take a look at the marketing funnel, what it’s able to do and how it differs from other […]

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Why do you need a Healthcare Consultant?

For most of my professional career, I used to be suspicious of anyone calling themselves a consultant. I used to hold the much touted view: “a consultant is one who will hire your watch to tell you the time”. Basically a mistrust that consultants are there to tell you what you know – to learn [...] Read More