How Do You Plan For Medical Equipment During The Construction Of A Hospital?

Hospital buildings are complex by design. They require a lot of energy in the early planning and design, involving a wide range of areas and high requirements. One of the most crucial components in the initial planning, construction, or reconstruction and expansion stages of the hospital construction process is the planning for medical equipment. Better […]

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Modular Marketing: A Beneficiary Tool For Pharma Marketing

The Healthcare industry is blossoming rapidly, especially after the pandemic. Apart from hospitals, pharma companies are also blooming along the trend and this has led to the significant need for pharma marketing.  Pharma marketing is one of the most important and complex aspects of the pharmaceutical industry. It involves developing service promotion in a manner […]

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A Secret You Didn’t Know About Marketing Funnel in Healthcare!

Whether you are a healthcare organization that is just starting out, or have been in the game for a while, one thing you might not be aware of is the marketing funnel. In this blog post, we take a look at the marketing funnel, what it’s able to do and how it differs from other […]

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Why do you need a Healthcare Consultant?

For most of my professional career, I used to be suspicious of anyone calling themselves a consultant. I used to hold the much touted view: “a consultant is one who will hire your watch to tell you the time”. Basically a mistrust that consultants are there to tell you what you know – to learn [...] Read More