1. Experts in their field
Each professional working at a marketing agency will be an expert in their field. Whether they
specialise
in SEO,
media buying or creative designing, they will have the skills, knowledge and training to provide an
exceptional
service
and outstanding results.
2. Varying levels of expertise
Brands receive insight and direction from senior management, with extensive experience and
knowledge,
alongside
the tactical input from others who have expertise in different areas. Teamwork is critical to successful
marketing
campaigns, as everything from strategic thinking to project coordination is required. An agency will
ensure
budgets
are wisely spent.
3. A cutting edge approach
Integrated marketing agencies must always stay ahead of the industry. They must be ready to offer
best
practice advice,
implement new techniques and be in the know about upcoming changes. The results are an engaged,
passionate and
an
updated team.
4. Access to the very best tools
All the tools will be selected by experts and the cost of their use distributed amongst clients.
That means
clients
get the best tools, at a lower rate than if you bought them in-house, for example:
– SEO software,
– media databases and
– social media management platforms.
5. Flexibility
At a marketing agency there is a team of experts working on your marketing there is flexibility in
the
support you
receive and the type of support you require too.
6. Punctuality
For an agency to be efficient, they have to be punctual. Agency professionals have to meet client
deadlines
and have
excellent project management skills.
7. Added depth and breadth to marketing campaigns
The team at an integrated marketing agency will need to have knowledge of all areas of marketing –
giving
them the
ability to work together on campaigns, projects and accounts.
8. Talent attraction
An agency’s product is its people. As a result they will invest in the very best talent, individuals
who
are passionate
about marketing, dedicated to staying at the forefront of the industry and thrive in a fast-paced
workplace.
9. A cohesive approach
At an integrated marketing agency teams pool their expertise, making the most of their different
skills, to
suggest
the best solution to a client’s request. Instead of having PR, digital, advertising, social media teams
working
independently
of each other a more cohesive approach is achieved.
10. Working with you
A marketing agency works to understand your industry, audience and strategy. Working with you they
will
establish
the best way forward according to your budget and objectives.