1. Experts in their field
Each professional working at a marketing agency will be an expert in their field. Whether they specialise in SEO, media buying or creative designing, they will have the skills, knowledge and training to provide an exceptional service and outstanding results.
2. Varying levels of expertise
Brands receive insight and direction from senior management, with extensive experience and knowledge, alongside the tactical input from others who have expertise in different areas. Teamwork is critical to successful marketing campaigns, as everything from strategic thinking to project coordination is required. An agency will ensure budgets are wisely spent.
3. A cutting edge approach
Integrated marketing agencies must always stay ahead of the industry. They must be ready to offer best practice advice, implement new techniques and be in the know about upcoming changes. The results are an engaged, passionate and an updated team.
4. Access to the very best tools
All the tools will be selected by experts and the cost of their use distributed amongst clients. That means clients get the best tools, at a lower rate than if you bought them in-house, for example:
– SEO software,
– media databases and
– social media management platforms.
At a marketing agency there is a team of experts working on your marketing there is flexibility in the support you receive and the type of support you require too.
For an agency to be efficient, they have to be punctual. Agency professionals have to meet client deadlines and have excellent project management skills.
7. Added depth and breadth to marketing campaigns
The team at an integrated marketing agency will need to have knowledge of all areas of marketing – giving them the ability to work together on campaigns, projects and accounts.
8. Talent attraction
An agency’s product is its people. As a result they will invest in the very best talent, individuals who are passionate about marketing, dedicated to staying at the forefront of the industry and thrive in a fast-paced workplace.
9. A cohesive approach
At an integrated marketing agency teams pool their expertise, making the most of their different skills, to suggest the best solution to a client’s request. Instead of having PR, digital, advertising, social media teams working independently of each other a more cohesive approach is achieved.
10. Working with you
A marketing agency works to understand your industry, audience and strategy. Working with you they will establish the best way forward according to your budget and objectives.