A Secret You Didn’t Know About Marketing Funnel in Healthcare!
Whether you are a healthcare organization that is just starting out, or have been in the game for a while, one thing you might not be aware of is the marketing funnel. In this blog post, we take a look at the marketing funnel, what it’s able to do and how it differs from other processes in your marketing campaign. By understanding this secret, you can optimize your healthcare marketing strategy for maximum impact.
What is a Marketing Funnel?
A marketing funnel helps you understand your customers throughout their journey. Be it the actual patient or their family/friends or other influencers. From the initial stages, when the audience become aware of your offering to the final decision to go ahead with the service, the marketing funnel maps out the route from awareness to the conversion of your healthcare product or services. A marketing funnel helps you figure out how you can influence your audience at different stages of their buying decision in the healthcare spectrum. By mapping their journey with your marketing funnel, you can potentially drive greater sales, more acquisition, increased loyalty, and stronger brand awareness.
In healthcare, this is a very important aspect; as the decision to be taken is usually a very sensitive one and needs a lot of consideration from the final end-users or audience. They like to take multiple opinions, along with conducting their own research and take their final call, after completing a serious consideration cycle; which can be targeted through an effective marketing funnel.
Different Stages in the Marketing Funnel
There are four stages in the marketing funnel: Awareness, Interest, Consideration, and Purchase. To reach a consumer at any stage of the funnel, you need to employ some form of marketing, which can also be tied up with other solutions like Sales, Good Logistics & Operations, etc. The other departments can ensure the right on-ground feedback is provided to the marketing teams and an integrated approach is adopted at all times; for the most effective results. With the help of a well-designed funnel, businesses can optimize their marketing campaigns and better understand where their customers are falling out of the process. The following are four tips for revamping your marketing funnel:
Awareness is the key to a successful marketing funnel. Without it, no one will know about your healthcare product or service. The first step in gaining awareness is creating a good name or goodwill for your product or service. Once you have a good name, you need to create a good marketing campaign. You can do this by creating a website, creating social media accounts, and promoting your product or service through advertising. Once you have gained enough awareness, you can start to market your product or service to people who are interested in it.
The desire stage of the marketing funnel is when a potential customer is interested in your product or service. This might involve reading about it online, hearing about it from friends, or seeing an ad. If the customer is interested, they’ll move on to the consideration stage.
The consideration stage of the marketing funnel is important because it determines whether or not a potential customer will take the next step in your sales process. At this stage, you should ask potential customers questions that help you understand their needs and desires. You can also use surveys to gather feedback about your products and services.
Keep in mind that the goal of the consideration stage in a marketing funnel is not to sell the customer your product or service rather it is to get them interested enough in what you have to offer that they’ll take the next step in your sales process.
The prospect will buy your product or service ahead of the competition. The visitor will now be your customer.
Post the conversion you can divide your customers into two aspects:
- Loyal Customers
A loyal customer is one who keeps coming back for what you are offering. You can reward you customer through a loyalty program. In this you can reward them for doing things like referring new customers/patients, referring frequently, or even just being a customer for a certain amount of time. It’s a great way to keep them coming back, and it can also help you build brand loyalty, you should offer them special discounts on special occasions like birthdays, anniversaries, etc. You can do this by offering regular emails and social media interactions and quality check calls.
- Advocate customers
Advocacy is a secret to marketing success because it is not about convincing others of your point of view. It is about inspiring them to action. Once your customers are loyal, they will help you spread word of mouth. Many healthcare-based companies make this mistake and some even discount their products/services to get new customers in. Your customers should become advocates for your brand instead. Having consumers as advocates increase your company’s credibility.
Benefits of Marketing Funnel
A marketing funnel is a process that simplifies the customer’s journey. It helps you map out where they’re going and how you can use the same to convert prospects into customers. Whether the customer starts their journey online or offline, business-based or product-based, the marketing funnel is there to help you make decisions about how to market and what to do next. Based on what you learn from it, you can decide if it’s worth switching strategies for influencers or working on your website instead.
Marketing funnel is a great way to structure your marketing strategies and determine how best to reach your target audience. By understanding the different parts of a funnel, you can create targeted campaigns that will result in higher conversion rates and more sales for your business. If you’re looking to take your marketing efforts to the next level, start by understanding the basics of a marketing funnel. At Aarohan Healthcare Services, we offer comprehensive solutions in the healthcare industry, with a focus on building your brand. This is in line with the overall strategies & vision by aiding in planning & implementation via our Consultancy Services, finding the right people & talent via Placement, Training & Recruitment services & structured marketing campaigns with specialised integrated marketing services.
Get in touch with us, to know more today!