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Why Should Indian Nurses Consider International Opportunities?

In case of emergencies and patient recovery, nurses and doctors are the ones who are the face of the healthcare industry. Specially nurses are the ones who are in direct contact with patients and their attendants. These trained personnel possess the knowledge of the technical functioning of advanced medical devices along with patient care. Nurses […]

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Unlock the key to recruiting the best nursing talent for Indian healthcare

Indian hospitals thrive on the calibre of two major professions. First is the level of expertise of the doctors. The second is the quality of the nursing staff. Nurses carry most of the pressure to ensure patient safety, comfort and recovery. They require people skills and educational qualifications, alike. It is fact that there is […]

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The future of the nursing sector holds many possibilities despite the pandemic

The entire healthcare industry, nationally or internationally, agrees that nurses make up an integral part of patient care and recovery. As the healthcare horizons expand, all the more due to the ongoing pandemic, the possibilities of the nursing sector rise too. The current scenario has given us insights into the future, and makes ‘healthcare at […]

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Turning Healthcare Marketing Challenges into Opportunities in the Post-COVID World

COVID-19 has brought us all into a time of great uncertainty. It is a time when we all are worried about the future. The effect is the same across businesses including healthcare sector. Despite the challenges, we have to understand the importance of making the next move and focusing on innovation while accepting the changed […]

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Importance of Subject Matter Experts in Healthcare Marketing Campaigns

Subject matter experts (SMEs) are the ones who have a deeper understanding and knowledge of a particular field and how it operates. They are extremely valuable for any company, especially in the healthcare industry. Healthcare industry is very distinct from other industries and it requires specialised industry-oriented knowledge to drive business growth in this field. […]

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COVID-19 Lockdown Begets the Current Marketing Shift Towards Digital Media

It has been more than 12 weeks since the country has gone under government-imposed lockdown due to COVID-19. The time in isolation has allowed many people and business leaders to fall back and ponder the hits & misses for their businesses and plan a future strategy to deal with the economic impact of COVID-19. We […]

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A Strategic Talent Partner: Need of the Hour

Recently, I was at a position where I had to evaluate the situation of the recruiting businesses. I was amazed by the job portals operating in the market. While some of them are using a detailed scale to elaborate candidate profile to the recruiter, some of them were delivering the same results with a comparatively […]

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Reshaping Healthcare Marketing for Public Interest

When it comes to healthcare marketing and attracting audiences, not all target audiences understand what you are talking about. At Aarohan Healthcare Services, our prudence is to deliver worthy marketing services to the right audience and spread consumer awareness. This beckons a good measure of consumer understanding. Healthcare as a whole is a tricky industry […]

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Why do you need a Healthcare Consultant?

For most of my professional career, I used to be suspicious of anyone calling themselves a consultant. I used to hold the much touted view: “a consultant is one who will hire your watch to tell you the time”. Basically a mistrust that consultants are there to tell you what you know – to learn [...] Read More
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Moving towards a Competency-based Interviewing Process

There was an unspoken tension hung in the room. The CEO had called for an unplanned meeting. The nursing head, medical head, training and HR head were all there. They were given less than 12 hours to come prepared on innovative solutions to improve quality of nursing hires. The HR head was sharing his challenges [...] Read More